Aspira Nigeria Limited, the manufacturer of Viva Detergent, has introduced the “Viva Clean Clothes, Clean Hearts” campaign to address bullying and promote emotional well-being in schools across Nigeria.

The initiative highlights the importance of creating safe environments where children can thrive both physically and mentally, reflecting the company’s belief that a clean heart is as essential as clean clothes.

At the center of this campaign is a powerful documentary that captures the experiences of students who have faced bullying, offering a candid look into the emotional struggles these young individuals endure. This documentary aims to raise awareness about the hidden scars left by bullying, encouraging a culture of empathy, kindness, and respect within school communities.

To further support this cause, Aspira Nigeria distributed 1,000 anti-bullying-themed back-to-school kits to students nationwide, including essential items such as socks, school bags, notebooks, and Viva cleaning products.

The campaign also collaborated with the Lagos State Ministry of Basic and Secondary Education to host debate and public speaking competitions at various schools, including Ojota Junior Grammar School and Wesley College of the Hearing Impaired, aiming to empower students to speak out against bullying. Chief Marketing Officer Santhosh Nair emphasized Aspira’s commitment to fostering kindness and inclusivity, stating that the “Viva Clean Clothes, Clean Hearts” campaign is more than a call to action—it’s a movement to create safer, more compassionate learning environments across the country.