Pepsodent has launched a nationwide oral health campaign in Nigeria aimed at reaching 2.1 million primary school pupils across four states.

Covering 3,818 schools in Lagos, Ogun, Oyo, and Kano, this initiative is designed to promote lifelong oral hygiene habits among children. The campaign officially kicked off on September 17, 2024, with simultaneous activations at 20 primary schools in Lagos. Oiza Gyang, the Marketing Head of Unilever Oral Care Nigeria, emphasized the significance of early intervention, stating, “Habits are formed from a young age, which is why we are focusing on primary school children to help them develop the important practice of brushing day and night with a fluoride toothpaste like Pepsodent.”

Gyang further highlighted that simple actions, such as brushing twice daily with fluoride toothpaste, can significantly reduce the incidence of tooth decay and improve overall oral health. She explained, “By improving oral health, we not only boost individuals’ overall well-being but also contribute to reducing absenteeism in schools and workplaces due to oral health issues.”

Stressing the impact of children as change agents, Gyang noted that by teaching these young individuals, they can influence their families to adopt healthier habits. “We are fostering a ripple effect that will positively impact entire families and communities,” she stated, reiterating that the campaign aligns with Unilever’s broader social mission to create a positive impact through purpose-driven brands.