In celebration of World Oral Health Day 2026, Pepsodent has rolled out a school activation campaign across 51 schools in 17 states, aimed at teaching children healthy oral hygiene habits.

The campaign took place simultaneously in cities including Port Harcourt, Abeokuta, Sagamu, Ibadan, Ondo Town, Awka, Enugu, Abuja, Lagos, Yenagoa, Keffi, Calabar, Uyo, and Benin City. Observed annually on March 20, World Oral Health Day highlights the importance of oral hygiene as a key element of overall health and well-being.

According to organizers, the initiative involved interactive learning sessions and hands-on activities designed to educate pupils on proper brushing techniques, reducing sugar intake, and maintaining regular dental check-ups. Pepsodent said the campaign reached thousands of children nationwide, reinforcing its commitment to preventive care and early oral health education.

Speaking during the Lagos activation at Temidire Primary School in Alimosho, Pepsodent Brand Manager Lauretta Amie emphasized that the programme seeks to instill lifelong oral care habits. “The campaign combines education with practical demonstrations to help children understand the importance of consistent oral hygiene practices,” she said. She also highlighted the brand’s “Do The 2” campaign, which encourages families to brush twice daily for optimal oral health.

Dr. Aminat Ige, Education Secretary of Alimosho Local Government, commended the initiative, noting its potential to raise awareness among both students and parents. Dental surgeon Dr. Abraham Akinbami added that early education on oral hygiene is critical for promoting lasting behavioural change, while Headteacher Moninuola Lawal described the programme as impactful for fostering healthy habits among pupils and influencing family hygiene practices.

Pepsodent noted that the school outreach forms part of its broader mission to expand oral health awareness in Nigeria through community engagement and strategic partnerships.